The vast majority of Brazilians care about the way farm animals are treated and would like to see this treatment improve, according to a public opinion survey conducted by the World Society for the Protection of Animals.
In November, 2007, WSPA Brazil conducted 1,000 face to face interviews with Brazilians over the age of 15.
Most people interviewed (79 percent) think the treatment of farm animals in Brazil is important, with one out of four (25 percent) indicating that it is very important. Three out of four (74 percent) believe the treatment of farm animals in Brazil needs to be improved.
Eighty percent of the consumers interviewed believe that the farmers raising the animals should take the lead in promoting improved welfare standards in Brazil. Sixty percent look to the government to pass laws to protect these animals, 45 percent would like to see the food processing industry promote better standards, and 38 percent would like veterinarians to take a leading role.
Seventy-three percent of the consumers interviewed agree that buying products from farms with higher animal welfare standards could have a positive impact on the treatment of all farm animals.
Sixty-nine percent of respondents want to learn more about the conditions farm animals experience in Brazil.